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Reputation Management

A recent study from dimensional Media found that 90% of customers research businesses online before deciding whether or not to work with them. Therefore, building a positive brand image should be one of your biggest priorities.

Managing your online reputation can be difficult and overwhelming. Fortunately, the online reputation management services that Tank Marketing offers can make the process much easier. Here are some of the services that we offer for both local and national businesses.

Local Online Reputation Management

Local customers prefer to work with companies that are well-respected by other members of their community. They tend to read reviews from their friends and neighbors. They also read local news stories and follow companies on social media to learn more about them.

Our experts will build your brand around your customer expectations. Here are some reputational management services that we offer.

Generate Local Reviews

The Local Consumer Review Survey found that 72% of customers trust local reviews as much as personal recommendations. Another study found that 85% of customers read reviews of local businesses. Encouraging customers to leave positive feedback will boost your reputation and draw more customers to your door.

Most customers research business on top review sites such as Google+, Yelp, Citysearch and Insider Pages. We will setup profiles for your business on these sites and encourage customers to share their reviews.

Article and PR Marketing

Article marketing is a great way to establish yourself as an expert in your field. Tank Marketing will create high quality articles and press releases and submit them to relevant blogs, news sites and social media platforms.

Business and Social Profile Management

A recent survey from Social Media Examiner found that 89% of businesses feel social media has shaped their reputation. Most businesses realize they need to build professional accounts on Facebook, LinkedIn, Youtube, Twitter and niche business sites to improve their reputation. However, many business owners have difficulty optimizing their profiles. They may also lack the time needed to build their presence on these sites.

Fortunately, our experts can setup social media and business profiles and optimize them for your customers. We can also manage them to help build your online reputation.

Niche Site Development

Customers also read niche websites to learn more about companies in different industries. We can create informative sites that appeal to your local audience. These sites will be excellent platforms to establish your company as an industry leader.

Build Relationships with Other Industry Leaders

We can also work with respected industry leaders to promote your brand. Here are some ways that we can help:

We will reach out to distinguished experts in your field and encourage them to help promote your brand.

Online Reputation Monitoring

We will monitor everything that people say about your company on the Internet. We will make sure that your customers are aware of any reviews, news articles and other content that supports your brand. We will also take the necessary steps to address any statements that reflect negatively on your business, such as:

Monitoring your online reputation is an ongoing process. We will pay close attention to any mentions of your business and respond in a timely manner.

National Online Reputation Management

We can also manage your reputation on a national basis. Here are some of the services that we provide to national brands.

Generate Reviews

Customers check reviews of national companies as well. They tend to research companies on well-known niche sites. We will help you attract positive reviews on popular websites such as CNet, Trip Advisor and other publishers that are relevant to your industry. We will also use local review sites such as Yelp to help you receive positive recommendations from local customers.

Article and PR Marketing

Article marketing is even more important for reaching customers on a national level. We will identify the best publishers that reach many customers throughout the country. We will submit high quality articles and press releases to these websites to help you gain quality links.

Business and Social Media Management

Setting up and managing social media and business profiles is even more important for national businesses. We will construct your profiles, optimize them for relevant keywords and make sure that you reach as many customers as possible.

Niche Site Development

We will create a number of niche sites to promote your brand. These sites will be optimized for SEO keywords that generate considerable traffic volume to reach as many of your target customers as possible.

Build Relationships With Business Leaders

We will also work closely with global publishers that can help promote your brand. These leaders include well-known companies in related industries and respected niche bloggers. We will leverage their influence to help you promote your brand.

Online Reputation Monitoring

Monitoring your reputation is essential for national businesses. A major story can go viral in less than 24 hours. You can’t hide from negative news that is published on major news networks or shared by customers across the country.

Fortunately, Tank Marketing can help you deal with any negative publicity affecting your business. We will monitor your brand carefully and address any negative reviews or news stories that arise.

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